21 September 2018


This World Mental Health Day (Wednesday 10th October), we want people to take a WHOLE HOUR for themselves.
Whether it is doing something active and healthy, creative and fun, mindful and thoughtful, or restful and relaxing, there are a variety of things people can do to make them feel good.

#IAMWHOLE is anti-stigma mental health campaign. The #IAMWHOLE campaign was launched in England & Wales on World Mental Health Day 2016.

Why was the #IAMWHOLE campaign developed?
Now the biggest health concern of a generation, mental health difficulties are costing young people their relationships, education, employment prospects, and without action, their lives.

  • 10-20% of children and young people worldwide experience a mental health difficulty
  • 1 in 2 of all cases of mental health difficulties begin by the age of 14
  • 220,000 children and young people worldwide took their own lives last year

Despite the significant numbers affected and increased public awareness, there is still a stigma surrounding mental health difficulties.

What has the #IAMWHOLE campaign done so far?
During the last two years, the #IAMWHOLE campaign has developed a range of content and resources aimed at tackling mental health stigma, including:

Campaign Videos – Created campaign videos setting out the key campaign messages and calls to action which have been viewed by nearly 600,000 people

  • Music – Recorded two songs and music videos with well-known musicians on the issue of mental health which have been viewed more than half a million times
  • Youth-Led Video Content – Produced a range of engaging video content with young people sharing their experiences of mental health difficulties and stigma
  • Social Media Activation – Encourage people to draw the campaign circle on their hand, take a picture and share this on social media using the #IAMWHOLE hashtag on World Mental Health Day achieving 96 million impressions on Twitter and seven million on Instagram
  • Celebrity Involvement – Engaged high-profile celebrities from the world of TV, music and sport to help reach a wider audience, including Ed Sheeran and James Corden
    Resources – Developed a range of resources to help start conversations about mental health difficulties with young people, including a short story book, parent/carer guide and school pack

Where can I find out more information about #IAMWHOLE?
For more information contact Richard Hughes or Phillippa Lewis at: richard.hughes@ymca.org.uk / phillippa.lewis@ymca.org.uk
More information about the #IAMWHOLE campaign can also be found at: www.whole.org.uk